Art Direction & Design

December 5, 2015

Dr. Martens | Motorcycle Boot

Dr Martens are one of the UK’s most iconic footwear brands. I worked alongside the team at DM to produce a promotional video to introduce their new Motorcycle Boot to the market.  The project invloved working to the strong Dr Marten’s brand guidelines to create a journey around the key aspects of the boot using an exploaded 3D model of the boot. I led the project from concepting & storyboarding to art direction of the 3D assets and finally the end compositing of the 3D renders.

This is a project I worked on at The Drawing Room Creative.