Art Direction & Design

November 16, 2013


Jugaad is Manchester Metropolitan University’s new sustainable futures challenge with a difference. Jugaad will encourage a wave of creativity, innovation and collaborative thinking across MMU and beyond. Jugaad is a Hindi term meaning being frugal and flexible. For this project they want students to come up with a concept or idea related to sustainability (this would likely fall into themes such as; remixed ideas, behaviour change, policy change and new technologies).
I was asked to create a short piece of motion graphics explaining the project and encourage students to sign up and get involved. The video will be shown across various screens across the MMU campus, as well as taking a role in various talks and lectures.


In association with MMU Futures and MMU Environment Team.


Jugaad MMU - Motion Graphics