Dr Martens are one of the UK’s most iconic footwear brands. I worked alongside the team at DM to produce a promotional video to introduce their new Motorcycle Boot to the market. The project involved working to the strong Dr Marten’s brand guidelines to create a journey around the key aspects of the boot using an exploaded 3D model of the boot. I led the project from concept and storyboarding, through to art direction and compositing of the 3D renders.
Dr Martens / The Drawing Room Creative
creative direction, graphic design